We attach great importance to quality and customer service to our products, and we actively expose our products on the track to prove our quality and high performance. But, since we are a new brand, it actually gives us more flexibility on what we strive for. We know that we cannot compare with them in volume at the current moment since they’ve been in the market for so long. What separates APG from other brake companies like Brembo, Wilwood, AP Racing, etc.?ĪPG is a newly founded brand. We’ve done the research and development to provide kits that fit an extremely wide-variety of applications. However, this doesn’t mean our products are overpriced – in fact, for a comprehensive braking package, they are much more competitively priced than the alternatives.Ĭurrently our BBK kit line up covers from European car, American Muscles to JDM enthusiast community. Our products are designed and researched on an on-going basis in our own facilities, rather than turning a high-safety product into a commodity marketed price point product. The focus of APG Performance will always be on quality, not on price. ![]() ![]() Where does APG stand in the brake market? We hope this is not just a brand but an attitude towards life – pursuing your ambitions instead of settling. After discussing with several Japanese friends who are keen on motorsport, we decided to design our own brand APG Performance. But, wanted an alternative to the companies that existed at the time, as we felt that their product costs were very exaggerated. We demanded high quality for safety and braking in all aspects of motor sport. What sparked the idea for creating the company? The core idea of APG is to bring “a perfect gear” for all the users with a perfect guidance on the road. What is the mission statement of the company?įrom race track to public street, our goal is to provide the highest quality solution to all kinds of driving enthusiasts around the globe. As always, feel free to reach out to me with any questions you may have.ĪPG Performance was founded in Japan in 2014. I think this article will help to answer everyone’s questions – it’s a start at least. As of last week, APG is not only a site sponsor, but we’ve also began to distribute their kits as well and, since the initial announcement, I’ve been getting quiet a few inquires about the company itself. I sat down with a few of the people involved with APG’s creation and testing in order to compile a sort of ‘introduction’ article about the company for the website. In other words, a product that strikes a balance between cost and performance – in steps APG Performance. ![]() As time passes though, and the availability of racing becomes more prominent, consumers began demanding a new type of product price conscious brake kits that don’t sacrifice quality. So, for a long time now we’ve seen these products manufactured by the same companies year after year. Having so many unique barriers to entry, high cost products, and a somewhat limited consumer base, all make newcomers a very rare sight. It wouldn’t be a stretch to consider the aftermarket braking industry a niche market.
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